Agenda
Day 1
STRATEGY & PRODUCTION
Building Your Vertical Content: Producing 101
The producer's playbook for running a lean vertical set without blowing the budget or the timeline.
Hooked in 60 Seconds: Writing the Vertical
How to structure a vertical story, from the hook to the cliffhanger, one minute at a time.
Shot Vertically: The Live Demo
How to frame, shoot, and choose your gear for Microdramas.
The Vertical Cast: Finding Talent That Pops
Find the right talent for your series, direct the performance, and do it on a real budget.
Comedy's Back: Landing the Laugh in 9:16
How Verticals and Microdramas are becoming one of the best platforms to showcase and break new talent in comedy.
Day 2
POST PRODUCTION &
GROWTH
The State of Verticals: Keynote Panel
The origin and current state of vertical content, and what's driving its rapid growth.
Cut for the Scroll: Editing That Hits
How to use sound, color, and other techniques to maximize your content.
The First Five Seconds: Beating the Algorithm
How to use the hook, thumbnail, and audience retention to get the algorithm working for you.
The AI Edit: Working Smarter in 9:16
How AI can be incorporated into your production and post processes to move faster and cut costs.
The Distribution Play: Inside the Platforms
What buyers want, how they think about growth, and how verticals actually get paid.
Day 1
STRATEGY & PRODUCTION
Building Your Vertical Content: Producing 101
The producer's playbook for running a lean vertical set without blowing the budget or the timeline.
Hooked in 60 Seconds: Writing the Vertical
How to structure a vertical story, from the hook to the cliffhanger, one minute at a time.
Shot Vertically: The Live Demo
How to frame, shoot, and choose your gear for Microdramas.
The Vertical Cast: Finding Talent That Pops
Find the right talent for your series, direct the performance, and do it on a real budget.
Comedy's Back: Landing the Laugh in 9:16
How Verticals and Microdramas are becoming one of the best platforms to showcase and break new talent in comedy.
Day 2
POST PRODUCTION &
GROWTH
The State of Verticals: Keynote Panel
The origin and current state of vertical content, and what's driving its rapid growth.
Cut for the Scroll: Editing That Hits
How to use sound, color, and other techniques to maximize your content.
The First Five Seconds: Beating the Algorithm
How to use the hook, thumbnail, and audience retention to get the algorithm working for you.
The AI Edit: Working Smarter in 9:16
How AI can be incorporated into your production and post processes to move faster and cut costs.
The Distribution Play: Inside the Platforms
What buyers want, how they think about growth, and how verticals actually get paid.
Day 1
STRATEGY & PRODUCTION
Building Your Vertical Content: Producing 101
The producer's playbook for running a lean vertical set without blowing the budget or the timeline.
Hooked in 60 Seconds: Writing the Vertical
How to structure a vertical story, from the hook to the cliffhanger, one minute at a time.
Shot Vertically: The Live Demo
How to frame, shoot, and choose your gear for Microdramas.
The Vertical Cast: Finding Talent That Pops
Find the right talent for your series, direct the performance, and do it on a real budget.
Comedy's Back: Landing the Laugh in 9:16
How Verticals and Microdramas are becoming one of the best platforms to showcase and break new talent in comedy.
Day 2
POST PRODUCTION &
GROWTH
The State of Verticals: Keynote Panel
The origin and current state of vertical content, and what's driving its rapid growth.
Cut for the Scroll: Editing That Hits
How to use sound, color, and other techniques to maximize your content.
The First Five Seconds: Beating the Algorithm
How to use the hook, thumbnail, and audience retention to get the algorithm working for you.
The AI Edit: Working Smarter in 9:16
How AI can be incorporated into your production and post processes to move faster and cut costs.
The Distribution Play: Inside the Platforms
What buyers want, how they think about growth, and how verticals actually get paid.